Addressing your most frequently asked questions about COVID-19 is an important way for hoteliers to ease concerns, give advice, and clarify vital information ahead of arrival.
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How to get a job in the hospitality industry right now, including the most in-demand skills and resume tips.
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Improve SEO on your hotel website by understanding the SERP features which can help you rank on Page One.
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Preparing for a post-COVID world means having a defined hotel recovery strategy. Use this guide to clarify your hotel reopening marketing plan and recover your business and bookings.
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Learn the Instagram algorithm, find the right hashtags for your hotel, and get on the Explore page to reach new customers for your hotel with Instagram marketing.
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What are the most important social media platforms for hotels to use? Learn the essential hotel social media marketing strategies you should try for each.
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Coronavirus has had a huge impact on the hotel industry. Hotel marketers, here’s what you can be doing right now to prepare and recover.
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When the global economy suffers, you may wonder how to market your hotel in a period of low demand. Here are a few ways to increase occupancy and revenue during a downturn.
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Here's a peek behind the scenes of my process as a top hotel copywriter, from working on digital marketing campaigns to travel articles for hotels and resorts.
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Properties can use content pillars to better execute their hotel content marketing plan. Here’s how to find your hotel content pillars using your audience personas.
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Use these five simple steps to adjust your hotel marketing strategy in 2020 and develop more effective marketing strategies for hotels and resorts.
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Let’s talk hotel marketing trends: the good, the bad, and the downright ugly! I worked on-property for a decade and now, I’m sharing the current trends in hospitality marketing that work — and some that make no sense.
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